| <Publicity> |
PR and IR used to provide fair information to stakeholders, such as media and investors, are indispensable activities to improve reliability for a firm, its business and products. Chugai can provide a one-stop service for PR and IR through various media, such as publicity in class or professional magazines, capitalizing on its long years of established relations with media firms. |
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| Survey and Analysis |
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Situation analysis· Survey on competitors |
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| Establishing and Implementing Strategies for Public Relations |
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Media list administration, Selection and placement· Production of press kit · Preparation and distribution of press release |
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Planning and implementation of press conference, press tour, informal press gathering, presentation for investors |
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Production of PR journal, corporate house journal, company journal for external use, environmental report, annual financial report etc. |
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Production, updating and maintenance of PR/IR web site. |
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| Survey Method |
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Survey by Internet, mail post, telephone etc. |
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Interview to focus group · Physical inspection |
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