At the upper stage of Integrated Marketing Communication or IMC, we provide information that fully leverages the Chugai Group's long-accumulated expertise in business marketing communications, which includes domestic and overseas market research and analysis specifically designed to boost our clients' business activities, case studies on successful marketing efforts, and assessing proprietary event effects on brand management. The Chugai Research Institute makes proposals that aim to answer clients' "whys," ranging from Chugai's original research, open surveys and reports to analyses, compiled hypotheses and strategy development custom-made to order. In addition, it provides a variety of surveys and analytical menus, including original questionnaire surveys and group interviews. In projects based on the "Chugai Brand Management Program (tentative name)," a brand-building program in the business marketing communication promoted by Chugai Co., Ltd., the Chugai Research Institute shall provide its clients with unstinting support in their brand-building efforts by setting scenarios to develop brand strategies and evaluating and reporting brand analysis. In overall Web marketing, Chugai Research Institute actively promotes collaborative activities with the Chugai Group (AZEX Chugai Co., Ltd., and Authentier, Inc.) and with other experts to help our clients solve their business issues. - Database-based e-CRM strategies - Overall SEO/SEM measures - IR activity-based   real-Web strategies In conjunction with the International Division of Chugai Co., Ltd., the Chugai Research Institute intends to support all aspects of our clients' overseas marketing communications activities. We are also committed to the promotion of borderless business though versatile menu items, such as sales of data compiled overseas (tentative) and original research proposals. Chugai Research Institute (c/o Chugai Co., Ltd., Suda-cho Sashida Bldg. 5F) 2-5-2, Kandasuda-cho, Chiyoda ward, Tokyo101-0041 TEL: +81-3-3255-8228 FAX: +81-3-3255-8142 >>Return to