Chugai aims to become a genuine partner for its customers by providing optimum solutions, such as its unique strategic Business Marketing Communication and superb business marketing services. Chugai will assist customers to achieve successful marketing communication by "Research"; providing a deep insight into the business environment, "Planning" that actuates business and a "Creative Approach" that touches the hearts of those targeted. "Web IMC"; a problem-solving solution, which integrates PR, AD, EVENT and Sales Promotions into desirable Web functions. Chugai offers its customers a promotional mix that is directly linked to their businesses. Thorough marketing research conducted in China, the Chugai Shanghai branch office offers customers activities for strategic marketing communication, specializing in the China market.